Compare this hotel
Midtown Reykjavik by Heimaleiga vs Northern Comfort Apartments
Side-by-side comparison of two hotels in Reykjavik — score, location, comfort and price.
VS
This Reykjavik matchup — Midtown Reykjavik by Heimaleiga versus Northern Comfort Apartments — is a real contest. The core dynamic: reviews and confidence versus raw value for money.
Moderate confidence
Short version: Midtown Reykjavik by Heimaleiga wins overall, but it's classic tradeoff: guest confidence vs. better value.
If you only remember one thing
Slight advantage Midtown Reykjavik by Heimaleiga (72.85 vs 65.51). The 7.34-point gap is real but not decisive — Northern Comfort Apartments remains competitive.
Choose Midtown Reykjavik by Heimaleiga
- You're optimizing for value over extras
- Being close to the action is non-negotiable
- You want services available without leaving the hotel
Choose Northern Comfort Apartments
- Guest confidence is your deciding factor
- Room quality matters more than location or price
Score comparison
| Dimension | Midtown Reykjavik by Heimaleiga | Northern Comfort Apartments |
|---|---|---|
| Reputation | 86.00 | 92.30 |
| Value | 66.63 | 60.61 |
| Location | 87.94 | 64.58 |
| Comfort | 64.00 | 65.80 |
| Services | 50.00 | 30.00 |
| Overall | 72.85 | 65.51 |
Detailed analysis
Reputation: Reputation goes to Northern Comfort Apartments, noticeably (6.3 pts gap).
Value: Value goes to Midtown Reykjavik by Heimaleiga, noticeably (6.02 pts gap).
Location: Location goes to Midtown Reykjavik by Heimaleiga, clearly (23.36 pts gap).
Comfort: Comfort goes to Northern Comfort Apartments, slightly (1.8 pts gap).
Services: Services goes to Midtown Reykjavik by Heimaleiga, clearly (20 pts gap).
Price
Midtown Reykjavik by Heimaleiga
EUR 154
Small Double Room
Northern Comfort Apartments
EUR 184
Superior Studio
Facilities
Both hotels
Non-smoking rooms
Only Midtown Reykjavik by Heimaleiga
CCTV outside propertyElevatorInternetSafeSecurity alarmSmoke-free propertyTerrace
Only Northern Comfort Apartments
Free WifiParkingWifi in all areas